The New Science:
Improving Customer
Acquisition
EVENT
To guarantee your place register today
Places will be offered on a first come - first served basis.
To guarantee your place register today.
Places will be offered on a first come - first served basis.
WHY IT HAPPENS?
Contact Data Decays
Acxiom on the Road
The Ritz-Carlton New York, NoMad
2 - 4:30 p.m. EDT
Wednesday, May 8
Our Key Sessions
© 2024 Acxiom LLC
The World is Changing
Growth requires smart customer acquisition strategies, which means understanding who your prospects are and how to engage. And a robust data foundation and an agile technology approach are the only way to maximize the benefits of the latest innovations, like AI, CDPs, and data clean rooms. With economic pressures and changing consumer behaviors, we understand that marketing has never been harder.
We'd love you to join peers along with our expert panel at the incredible Ritz-Carlton Hotel New York, NoMad.
How To Find Us
The Ritz-Carlton, New York, NoMad
25 W 28th Street, New York, NY 10001, United States
Closest Metro: 28 Street
Acquisition Strategies Are Changing
Demystify the Data Layer:
Bruce Biegel
Senior Managing Partner, Winterberry Group
Get the latest research from the Winterberry Group exploring the ins-and-outs of building an enterprise data layer to fuel your marketing.
Acquiring Customers in a Changing Landscape:
Dustin Raney
Identity Evangelist & Senior Director Strategy, Acxiom
Better understand the changing identity resolution landscape to ensure a solid data foundation to drive growth.
Caren Dennis
Modernizing Your Martech Stack:
Learn how the right combination of data, technology, and strategy can be the difference maker in acquiring the customers you’d love to have.
Jess Simpson
VP, Head of Consulting, Acxiom
Acxiom on the Road
The New Science
Improving Customer Acquisition
Acquisition Strategies are Changing:
With economic pressures and changing consumer behavior, brands are laser focused on new strategies to drive growth. Yet the marketing landscape has changed. Smart customer acquisition strategies start by understanding prospective customers as people. This requires both a robust data foundation and an agile technology approach to maximize the benefits of the latest innovations such as AI, CDPs, Clean Rooms and more.
We'd love you to join peers along with our expert panel at the incredible Ritz Hotel Nomad.
The World is Changing
The Ritz Nomad - New York
25 W 28th Street, New York, NY 10001, United States
Closest Metro: 28 Street
Our Key Sessions
Demystify the Data Layer:
Bruce Biegel
Senior Managing Partner, Winterberry Group
Hear the latest research from Winterberry exploring the ins and outs of building an enterprise “data layer” to fuel your marketing.
Maximize your customer intelligence:
Larry Bevans
Acxiom, Strategy Director
Better understand the changing identity resolution landscape to ensure a solid data foundation to drive growth.
Dustin Raney
Identity Evangelist & Senior Director Strategy, Acxiom
Caren Dennis
Unlock your martech value:
Learn forward thinking data management and analytics approaches to get the most out of your martech investments.
Caren Dennis
Acxiom, Senior Director Insight & Research
Jess Simpson
VP, Head of Consulting, Acxiom